Q1 2024 Performance of Top Beauty Retail Apps on iOS in the UK

In the first quarter of 2024, the UK's iOS platform saw notable activity in the beauty retail app sector. Insights from Sensor Tower present an interesting overview of user engagement and app popularity.

Superdrug - Beauty and Health experienced a fluctuating trend in downloads, starting the quarter with approximately 22K downloads and closing with around 19K. Weekly active users saw a slight downward trend from 66K to 59K.

Feelunique: Limitless Beauty also saw a decrease in downloads, from about 25K in the first week to approximately 14K by the end of the quarter. However, weekly active users remained relatively stable with a slight uptick, moving from 150K to 152K.

LOOKFANTASTIC: Beauty & Makeup downloads varied, peaking at nearly 18K in the last week of February, with weekly active users peaking at around 69K in the same period.

OnSkin - AI Product Scanner was the only app among the top five to generate revenue, starting at approximately $1.5K in mid-January and growing to around $3.7K by the end of March. Downloads showed an upward trend, from around 3K to over 10K, with weekly active users increasing from 11K to 31K.

Lastly, Cult Beauty: Beauty & Makeup had a mixed performance in downloads, starting at around 12K and dipping to approximately 4K before rising again to 7K. Weekly active users saw a positive trend from 46K to 49K.

For more detailed insights and analysis, Sensor Tower remains the go-to source for app performance metrics.